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See how you can view performance data for ads on the App Store according to your goals.
https://ads.apple.com/app-store/help/reporting/0091-explore-and-visualize-insights
Learn how to apply, dismiss, and edit recommendations for Apple Ads campaigns on the App Store.
https://ads.apple.com/app-store/help/recommendations/0090-manage-recommendations
Find out how to link App Store Connect accounts to your Apple Ads account or campaign groups.
https://ads.apple.com/app-store/help/get-started/0012-link-app-store-connect-accounts
Get help determining max CPT bids for App Store campaigns, and learn how to change ad group or keyword bids and edit bids in bulk.
https://ads.apple.com/app-store/help/bids-and-budget/0062-set-and-adjust-bids
Find out how to qualify for a line of credit, how budget orders work, and how to create a budget order in your account for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0031-monthly-invoicing
Learn how to use AdAttributionKit to measure and attribute installs for Apple Ads.
https://ads.apple.com/app-store/help/attribution/0093-adattributionkit-to-measure-performance
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Learn how to use the AdServices attribution API to measure app ad performance on the App Store.
https://ads.apple.com/app-store/help/attribution/0028-measuring-ad-performance
Learn how to submit your app and business for approval so you can run ads on the App Store in mainland China.
https://ads.apple.com/app-store/help/get-started/0074-advertise-in-mainland-china
Learn the steps needed to invite users to or remove them from your Apple Ads account, along with the roles you can assign to them.
https://ads.apple.com/app-store/help/get-started/0011-invite-users-to-your-account
Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords
Understand the performance metrics available in the Apple Ads Campaigns dashboard for ads on the App Store, and how to filter and add metrics to your view.
https://ads.apple.com/app-store/help/reporting/0024-view-campaigns-dashboard-metrics
Get a walkthrough of the dashboards in your account for ads on the App Store, and learn the actions you can take on each to manage your campaigns.
https://ads.apple.com/app-store/help/get-started/0013-understand-dashboards-and-settings
Understand how to control your Apple Ads campaign spending with daily budget, and how to make budget adjustments for ads on the App Store.
https://ads.apple.com/app-store/help/bids-and-budget/0016-manage-budgets
Learn how to manage your account profile, change sign-in and contact info, and view notifications within your account for ads on the App Store.
https://ads.apple.com/app-store/help/get-started/0009-manage-account-preferences
Find out how to use campaign scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/campaigns/0080-schedule-campaigns
Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.
https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match
Find out how to determine your cost-per-acquisition cap and set or adjust it in your campaign on the App Store.
https://ads.apple.com/app-store/help/bids-and-budget/0063-set-and-adjust-your-CPA-cap
Find out how to use ad scheduling to control the start and stop dates of your campaigns on the App Store.
https://ads.apple.com/app-store/help/ad-groups/0020-schedule-ad-groups-and-ads
Find out how to build Apple Ads custom reports or use predefined reports to track different performance dimensions and metrics for ads on the App Store.
https://ads.apple.com/app-store/help/reporting/0026-create-custom-reports
Get instructions on what to do if your payment method is declined, you see odd charges, or you see charges from different Apple entities.
https://ads.apple.com/app-store/help/billing/0033-solve-billing-issues
Understand how to easily edit and create new campaigns in bulk right within your Apple Ads account.
https://ads.apple.com/app-store/help/campaigns/0089-make-edits-in-bulk
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Learn how to prevent ads from appearing for certain search terms by using negative keywords in your campaigns on the App Store.
https://ads.apple.com/app-store/help/keywords/0060-use-negative-keywords
Learn how to use custom product pages that you set up in App Store Connect to create ad variations aligned with keyword themes or audiences.
https://ads.apple.com/app-store/help/ads/0077-create-ad-variations
Get details on how to duplicate keywords and negative keywords for ads on the App Store.
https://ads.apple.com/app-store/help/keywords/0061-duplicate-keywords
See how to create and use ad groups in your campaigns on the App Store as an effective way to define who sees your ad.
https://ads.apple.com/app-store/help/ad-groups/0017-understand-and-create-ad-groups
Find out how billing works, how credit card customers are charged, and how to review your account transaction history for ads on the App Store.
https://ads.apple.com/app-store/help/billing/0040-understand-the-billing-cycle
Get details on the currencies and payment methods supported by ads on the App Store, how to change a credit card in your account, and how billing works.
https://ads.apple.com/app-store/help/get-started/0030-set-your-payment-method